When Apple first launched its iTunes digital music service it had already signed deals with major record labels. Big names such as, Universal Music Group (UMG), EMI, Warner, Sony, and BMG all signed up to make their music available on the iTunes Store. Incidentally, Sony and BMG have since merged to form Sony BMG (one of the big four music labels).
The iTunes Store was first launched on April 28, 2003. Apple’s idea was simple – provide a virtual store where people can buy and download digital music on-demand. Initially, the store only hosted 200,000 tracks and only Mac users were able to buy and transfer music to the iPod. PC users had to wait until October 2003 for the release of the Windows version of iTunes. Today, the iTunes Store is the second largest seller of digital music in the U.S. and has sold over 4 billion songs.
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Demand soon developed and it was no surprise that 18 hours after the service first went live, it had sold approximately 275,000 tracks. The media soon latched onto this success and provided Apple with a great promotional platform that made it incredibly successful.
Downloading the Top songs on iTunes, movies and CD’s are just a finger tip away. some of your favorite songs. Test drive some of the products at your leisure and when you decide to buy just download your favorites, it’s that simple.
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iTunes is defining the mobile entertainment experience for U.S. consumers and is the nation’s largest and fastest-growing provider of mobile content. Thumbplay.com features licensed music, video and games from some of the world’s largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group, Warner Music Group and Sony Pictures Television, as well as several independent labels and artists and video game companies.
The company has maintained and grown its leadership position in the industry by providing its consumers with the best possible customer experience, including live, award winning customer service and a commitment to delivering the largest catalog of entertainment possible
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